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Advancements in technology have created a whole new approach to life: from the way we shop, to the way we consume entertainment, to the way we consume art.
Brands and galleries are striving hard to recreate realistic experiences to provide users with an authentic and believable world that they can engage within a whole new way, from just about anywhere.
So how exactly can you create a virtual art gallery with Emperia? Let’s dive in to find out.
What is a Virtual Art Gallery?
Virtual art galleries can take different forms. They can be a complete 3D interactive panorama that enables you to feel like you’re in the original gallery space itself, or it can be a stylised exhibition in a completely new environment.
An emphasis on interactivity which helps immerse users in the experience makes the virtual galleries more than just a website and by adding a new layer of personalization and interactivity that allows the experience to stand out from visiting a physical gallery. For example, when you create a virtual art gallery with Emperia, the platform provides a 500% zoom, allowing users to see paintings in striking detail, every dab and swirl of the paintbrush.
It is incredibly impactful when it comes to some specific styles of art. In Courtauld’s virtual gallery, you can zoom in on Georges Seurat’s ‘The Bridge at Courbevoie’ painted with the pointillist technique, a theory that hypotheses that colours are more striking when the colours are applied in small dots next to each other rather than mixing the colours. On zoom, it creates a vivid texture with every bit of individual drop visible. You wouldn’t be able to get that close to the painting in a physical gallery.
Several galleries across the globe are leaping towards virtual spaces to extend their physical galleries. Some of the biggest names include London’s National Gallery that can be experienced through users’ computers, phones or VR headsets as they explore one of their virtual tours. Other virtual galleries include the Guggenheim in Bilbao, the Rijksmuseum in Amsterdam, the National Museum of Modern and Contemporary Art in South Korea and the Museu de Arte de São Paulo in Brazil.
Some of Emperia’s art gallery projects include the Long-Sharp Gallery project, an interactive 3D tour celebrating the work of Andy Warhol and David Kramer. Virtual art is taking the world by storm, providing great scope for the imagination and expanding audience reach for art dealers and museums.
How to Create a Virtual Art Gallery
At Emperia, we strive for a smooth, polished experience that makes the process of creating a virtual art gallery as easy as possible for you. Apollo, Emperia’s platform has a simple user interface that guides you through your curation and gives you complete control over the creative process.
All you have to do is upload the images you want to use for your gallery, choose the perfect framing and position your artwork on the walls. You are even able to preview your paintings so you can be sure you are pleased with where you’ve placed them. Apollo’s automated rendering helps ensure your gallery is in the highest definition possible for the maximum realistic effect.
We produce custom lighting for your gallery, and any e-commerce features are fully integrated, making it easier than ever for your audience to buy the artwork you are displaying. We also have a selection of 3D, 360-degree gallery templates to give you an idea of the kind of space your artwork will be featured in and give you some choice for your venue so you can make your virtual gallery your own.
Benefits of Having a Virtual Art Gallery
A virtual art gallery has many advantages for both curators, artists and users alike. With our virtual art galleries, you get a completely realistic view with complete phones colour accuracy. It’s highly customisable, giving you the ability to choose your lighting and framing. It is quick and easy to render, allowing you to set up your exhibition in only thirty minutes.
Our virtual galleries load quickly and are straightforward for users to access and explore at their leisure. Viewers can enjoy a wide variety of artworks from across history in the comfort of their own homes and experience art like never before. Being able to explore galleries online is also convenient. Users don’t have to travel or set aside dates for a visit as they can access your gallery and exhibitions whenever they want and however many times they want. Users can also enjoy the artwork for as long as they wish. There aren’t any crowds of people waiting behind them to get a better look at a painting, creating a fresh, peaceful atmosphere for users to soak up as they browse your exhibition.
They are also able to engage with a gallery from anywhere in the world. Curators worldwide can create virtual spaces for anyone in any country to enjoy, allowing their brand to get more recognition and helping them engage with more users.
Virtual art galleries are the future of art. They are modern, stylish, realistic and are a great way to spread awareness of your brand. Your virtual art gallery will help raise you to greater heights helping you reach new audiences while engaging directly with visitors and potential buyers, allowing creativity to access more extraordinary lengths and for artists more control of their creation.
Find out how you can start building your own virtual art gallery with Emperia here!