Currently, the physical art world is on pause. This shows an increase in the usage of virtual reality to build online art showrooms and galleries. According to sources, global sales in the online art market increased from £4bn in 2019 to £8.5bn in 2020. COVID-19 was one of the main factors for the dramatic expansion in sales online, forcing the art industry to adapt to the innovative technology today which unlocks opportunities and possibilities.
Virtual reality allows both artists and collectors a chance to connect on a closer level with more detailed experiences and viewings. Collectors can browse through artwork with ease in digital format, seeing the physical works virtually recreated allowing for a more comprehensive viewing. For example, you can view a private online virtual showroom as a collector, and view the artwork with as much time and precision as you need. Emperia have launched a new feature that allows private viewings and connecting art dealers with collectors through a video call online. This allows for a more personal experience.
Virtual reality technology provides an opportunity to showcase an artist’s work in the most exact way without physically being there. Of course, the digital recreation of artwork is very important because the pieces, ideas, stories, and work needs to be accurate. At Emperia, we pay close attention to perfecting the composited version in the digital space. All attributes such as lighting, texture, and framing are significant features to the process of building a virtual gallery.
For galleries offering works for sale in VR, the physical expenses are no longer an issue, such as insurance, construction, and travel, making it a more seamless process for the buyer and seller. Dealers can be positive on accurate renderings of their works and are able to build the atmosphere which coincides with their ideas seeing those works in relation to their surroundings.
According to art advisor Laura Smith Sweeney, “mimicking the feel of seeing artwork on the wall from different perspectives” helps increase a collector’s comfort in buying digitally. Creating a virtual gallery is not a simple task for most artists and sellers, but with guidance, the process can be smooth and the opportunities for buyers will continue to grow.
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